Privacy policy

Last updated: 29 October 2026

Axtron operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (the "Services"). Axtron is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, make a purchase or carry out another transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy takes precedence in relation to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information", we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or anonymised so that it cannot identify or reasonably be linked to an individual. We may collect or process the following categories of personal information, including inferences drawn from that information, depending on how you interact with the Services, where you live and what is permitted or required by applicable law:

  • Contact details: Including your name, address, billing address, delivery address, telephone number and email address.
  • Financial information: Including credit card, debit card and financial account numbers, payment card information, financial account details, transaction details, payment methods, payment confirmations and other payment-related information.
  • Account information: Including your username, password, security questions, preferences and settings.
  • Transaction information: Including items you view, place in your basket, add to your wish list, purchase, return, exchange or cancel, as well as your previous transactions.
  • Communications with us: Including information you provide when contacting us, such as when submitting a customer support enquiry.
  • Device information: Including information about your device, browser, network connection, IP address and other unique identifiers.
  • Usage information: Including information about how and when you interact with, access or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you: When you create an account, visit or use the Services, communicate with us or otherwise provide your personal information.
  • Automatically through the Services: From your device when you use our products or services, visit our website or interact with cookies and similar technologies.
  • From our service providers: When we engage third parties to provide technology or services and they collect or process personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

  • Providing, Personalising and Improving the Services. We use your personal information to provide the Services, including fulfilling our contractual obligations, processing payments, fulfilling orders, remembering your preferences and items of interest, sending account notifications, processing purchases, returns, exchanges and other transactions, creating and managing your account, arranging deliveries, facilitating returns and exchanges, enabling product reviews and providing a personalised shopping experience. This may include recommending products related to your previous purchases and using information to improve our Services.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, including sending promotional communications by email, text message or post, and displaying online advertisements for products or services on our website or other websites. These advertisements may be based on products you have previously purchased, added to your basket or viewed, as well as other activity on the Services.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate and respond to potentially fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our Services. If you register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password or other account access details with anyone.
  • Communicating with You. We use your personal information to provide customer support, respond to your enquiries, deliver effective services and maintain our business relationship with you.
  • Legal Obligations. We use your personal information to comply with applicable laws, respond to valid legal requests, including those from law enforcement authorities or government agencies, investigate or participate in legal proceedings, and enforce or investigate potential breaches of our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. These circumstances may include:

  • Sharing information with Shopify, suppliers and other third parties that provide services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, order fulfilment and delivery.
  • Sharing information with business and marketing partners to provide marketing services and display advertisements. For example, we use Shopify to support personalised advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners process your information in accordance with their own privacy notices. Depending on where you live, you may have the right to object to or opt out of certain uses of your information for targeted advertising.
  • Sharing information when you request, direct or consent to its disclosure to third parties, such as delivery providers, social media platforms or login integration services.
  • Sharing information with our affiliates or other companies within our corporate group.
  • Disclosing information in connection with business transactions, such as mergers or insolvency proceedings, to comply with legal obligations, respond to court orders, search warrants or similar requests, enforce our terms and policies, and protect our Services, rights and users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information relating to your access to and use of the Services to provide and improve your shopping experience. Information you submit through the Services may be transmitted to and shared with Shopify and third parties located in countries outside your country of residence.

To help protect, develop and improve our business, we use certain enhanced Shopify features that incorporate information obtained from your interactions with our store, other merchants and Shopify. To provide these features, Shopify may process personal information collected through these interactions.

In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your data protection rights in relation to such processing.

For further information about how Shopify uses your personal information and the rights available to you, please refer to the Shopify Consumer Privacy Policy. Depending on your location, you may also exercise certain rights through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, we recommend reviewing their privacy policies, security practices and terms and conditions.

We do not guarantee, and are not responsible for, the privacy, security, accuracy, completeness or reliability of information on third-party websites.

Information you share in public or semi-public areas, including third-party social media platforms, may be visible to other users and third parties. The inclusion of links to external websites does not imply our endorsement of their content, owners or operators unless expressly stated.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.

If you are the parent or legal guardian of a child who has provided us with personal information, you may contact us using the details below to request its deletion.

As at the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell", as those terms are defined under applicable law, personal information relating to individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are entirely secure or impenetrable, and we cannot guarantee absolute security. Information transmitted to us may not always be secure during transmission. We recommend that you avoid using unsecured communication channels to send sensitive or confidential information.

We retain personal information for as long as reasonably necessary, taking into account factors such as maintaining your account, providing the Services, complying with legal obligations, resolving disputes and enforcing applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights concerning your personal information. These rights are not absolute and may be subject to legal exceptions or limitations. In certain circumstances, we may decline a request where permitted by applicable law.

  • Right of Access: You may have the right to request access to the personal information we hold about you.
  • Right to Erasure: You may have the right to request that we delete personal information we hold about you.
  • Right to Rectification: You may have the right to request the correction of inaccurate personal information.
  • Right to Data Portability: You may have the right to receive a copy of your personal information in a structured, commonly used and machine-readable format and, in certain circumstances, request its transfer to another organisation.
  • Managing Communication Preferences: We may send promotional emails, which you can opt out of at any time by using the unsubscribe link included in those emails. If you unsubscribe, we may still send non-promotional communications relating to your account, purchases or orders.

Additional Rights for UK and EEA Residents

If you reside in the United Kingdom or the European Economic Area (EEA), you may have additional rights under applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) or the EU General Data Protection Regulation (EU GDPR), subject to relevant exceptions and limitations.

  • Right to Object and Restrict Processing: You may have the right to object to or request the restriction of certain processing activities involving your personal information.
  • Right to Withdraw Consent: Where we rely on your consent to process personal information, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

You may exercise these rights through the options available on our website or by contacting us using the details provided below.

For further information about Shopify's processing of personal information and the rights available to you, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising your privacy rights. We may need to verify your identity before processing your request, where permitted or required by applicable law.

Where permitted by law, you may appoint an authorised representative to submit requests on your behalf. We may require evidence of their authorisation and may also ask you to verify your identity directly.

We will respond to your request within the time limits required by applicable law.

Complaints

If you have concerns or complaints about how we process your personal information, please contact us using the details provided below.

Depending on where you live, you may have the right to challenge our decision or lodge a complaint with the relevant data protection supervisory authority.

If you are based in the United Kingdom, you have the right to lodge a complaint with the Information Commissioner's Office (ICO). Further information is available at https://ico.org.uk/.

If you are based in the EEA, you can find a list of the relevant supervisory authorities on the European Data Protection Board website.

International Transfers

We may transfer, store and process your personal information outside the country in which you reside.

Where personal information is transferred outside the United Kingdom or the European Economic Area, we will use appropriate safeguards required by applicable data protection legislation. These may include the European Commission's Standard Contractual Clauses, the UK's International Data Transfer Agreement or UK Addendum, as applicable, unless the destination country has been recognised as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, operational requirements or applicable legal and regulatory obligations.

Any revised version will be published on this website, together with an updated "Last updated" date. Where required by law, we will provide additional notice of material changes.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise your data protection rights, please contact us by email at support@axxtrron.com.

Further contact information is available on our Contact Information page.

For the purposes of applicable data protection legislation, Axtron is the data controller responsible for your personal information.